London, UK

“Let’s Google a city I have lived in to see if it looks worth visiting”

I know this one is a little unfair being a major world centre, but still there is quite a bit to be learned when they get it right (not perfect, but most definitely right). While these may not be the best sites in the world they rely on providing quality content and functionality.

Visit London – I think this is great with all the things you need to include in a location’s site. I especially like the interactive map of regions. There is no reason smaller destinations couldn’t do something like this (and now just to use something like this to guide students in what I want them to produce).
LondonTown.com – Reminds us of the importance of content. It isn’t just about design and making somewhere look attractive, but you need to include the content, and represent that content in the best light!

Looking at these reminds me how much I am looking forward to returning to London, and I think that means these sites are both achieving their objectives. Plus of course they come in at the top of the Google search!