Although this isn’t “new” news with Warner opening in Abu Dhabi and Universal opening in Dubai it made me think... So UAE is going to become the Theme Park of the region (of course add in Ferrari World, and what ever other “Theme Parks” end up in this region). I have seen some comments over the past few months on why all these organisations are heading to the UAE. Quite simple really... have a look at the population within a 6-12 hour flight! But that is only partially related to this post’s purpose.
Possibly more important to having some good Theme Parks, with both Warner and Universal opening here this will naturally include a considerable stake in the local “movie industry”. And given one area of my previous academic life there is the point of interest; there really isn’t one yet! So here is the opportunity. Many regions have built their brand and shared aspects of their cultural identity through cinema. Think of the New Zealand scenery that has featured in more than Lord of the Rings, think of the deserts of Tunisia that have featured in more than Star Wars, and the list goes on. How long will it be until the UAE makes it’s way on The Worldwide Guide to Movie Locations? How many storylines could benefit by the utilisation of the landscapes in the UAE (and Oman for that matter), and the proximity to India... forget about “Dubailand”... “Emiratiwood” anyone?
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